The Leading Question - Essential Music Research






		The Guardian 15 May Piracy growing as fewer fans buy downloads "Many UK music fans are telling us they are dissatisfied with the current legal, paid-for digital music experience," said Tim Walker, managing director of The Leading Question. Telegraph 15 May Legal downloads fail to revive record sales Record labels are fighting a losing battle against consumers who illegally download music, according to new research. Wired 15 May Music Industry Gurus' Five Point Plan to Save their Business ...the music industry is in dire need of a ground-up overhaul if it is to survive. Press release: Digital Dabblers 'Digital Dabblers' Will NOT Save Music Business (PDF document, 115kb) Industry gurus advocate five-point plan for change as new research reveals the percentage of UK music fans regularly paying for downloads is shrinking		What our clients say: "As a client of Speakerbox since its inception in 2005 we have found it an invaluable insight resource. It helped to inform our music strategy and consumer-focused innovations. The Leading Question brings a practical, commercial approach backed by the specialised industry knowledge essential in this fast moving sector." Andrew Banks Senior Product Manager, Music Orange "Speakerbox delivers the key customer data we need to be at the cutting edge of digital music business models, backed by a deeper understanding of longer term trends and behavioural changes. The Leading Question works hard to identify and meet our consumer insight needs and to present and de-brief findings to our organisation effectively." Francis Keeling Commercial Director, Digital Universal Music Group

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