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Speakerbox is the most comprehensive digital music survey of
UK consumers. This hugely successful project is now in its third
year. Previous clients have included Warner Music, EMI, BBC,
Orange, Tesco and Sony Ericsson and the project is now in its
third year.
Key Benefits
 Project covers all aspects of digital music behaviour and
attitudes
Clients have access to THREE years worth of key trending data
Project costs are shared between the participating clients
All clients input into final scope – reflects your business
requirements as well as industry wide issues
The Leading Question’s expertise in survey design and execution
Quantitative and qualitative data provides comprehensive consumer
feedback
Face to face respondent recruitment and interviews – not self
selecting online panels
Deliverables
full data results with comprehensive range of analysis variables
face to face individual client presentation/debrief/ q&a session
100+ slides powerpoint presentation of key results
summary document telling the ‘story’ of the results
roundtable client conclusions discussion session
Guideline 2007 Speakerbox research Themes
(final scope will be agreed with
participating clients only):
Online music
The role of video
Web 2.0
Radio and interactivity
Piracy and P2P
Devices and mobile phones
The annual Speakerbox digital brands survey
Join us for Speakerbox 2007
For more information on participation, please
contact The Leading Question.
Download PDF brochure for more details here
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