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Speakerbox is the most comprehensive digital music survey of UK consumers. This hugely successful project is now in its fourth year. Previous clients have included Universal Music Group, Warner Music, EMI, BBC, Orange, Tesco and Sony Ericsson.
Key Benefits
 Project covers all aspects of digital music behaviour and attitudes
Clients have access to FOUR years worth of key trending data
Project costs are shared between the participating clients
All clients input into final scope – reflects your business requirements as well as industry wide issues
The Leading Question’s expertise in survey design and execution
Quantitative and qualitative data provides comprehensive consumer feedback - hard data backed by emotional and attitudinal insights
Face to face respondent recruitment and interviews – not self selecting online panels
Deliverables
Full data results with comprehensive range of analysis variables
Individual client workshops to debrief results/work through key research findings
Powerpoint presentation of key results
Summary document telling the ‘story’ of the results
Roundtable client conclusions discussion session
Guideline 2008 Speakerbox research Themes
(final scope will be agreed with participating clients only):
Online music
The role of video
Web 2.0
Radio and interactivity
Piracy and P2P
Devices and mobile phones
The annual Speakerbox digital brands survey
Join the industry leaders for Speakerbox 2008
For more information on participation, please contact The Leading Question.
Download PDF brochure for more details here | 
